In Nigeria, there are several ways to monetize your fashion website and earn a substantial amount of money. Since the launch of Google Digital Skills For Africa, it has opened my mind to the possibility of establishing my fashion business online. I have been an independent fashion designer for close to six years, limited to one location and customers. But today, through the power of the internet and digital marketing, I have tripled my customers and earnings.
So my success story is what inspired today’s article on several ways to monetize your fashion website in Nigeria. However, before we start discovering how to monetize a fashion blog, lets first look into how to start a fashion blogging business.
How To Start A Fashion Blogging Business
A fashion blog is where you write about fashion and styles, from high-fashion to lingerie. One example of a fashion blog is Style Rookie. The blog got established by Tavi Gevinson at 11 years old and has since expanded to Rookie Mag, which eventually results in an annual yearbook.
As a fashion blogger, you can write about anything as long as it is original. You can also upload your illustrations and photos to help people visualize what you’re writing. As a result, you’re likely to have a wide variety of readers who share your passion for style. This type of blogging is great for people who want to influence the fashion world and get their designs out there.
How to Launch a Fashion Blog on the Web
Since you have understood what fashion blogging is all about, the next step is to establish your online presence on the web. Yea, because that’s what will crown you a fashion blogger for real.
This step includes figuring out a domain name that will be best for your blog. It would be best to use your brand’s name (if it’s short and memorable) and avoid using keywords in your domain name because keywords in this niche come and go more quickly than in other industries, so they can quickly become outdated.
Instead, choose a name that is unique, short, and memorable. You can select one or two words or a string of words, but make sure that the spelling is easy and the name is related to your niche.
Choosing A Web platform For Your Fashion Blog
Choosing an excellent hosting platform for your fashion blog is essential for its growth and stability. Ensure that the hosting service you choose has a good customer support and can handle spikes in traffic. Your site should also be fast and secured because those are the critical SEO recommendations.
Wix and Shopify are ideal for fashion bloggers and those looking to build an online portfolio. The platforms have excellent designs and sleek themes for their users to choose from. Weebly is another popular option for fashion bloggers. The company provides a simple website-building tool and apps to help your fashion blog grow. These websites are great, but my best choice on this list is WordPress.
I love WordPress because it’s a content management system (CMS) that allows you to host and build almost any type of website for free, including a fashion blog. WordPress has a bunch of plugins that will help you quickly get the work done in less than no time.
So, go through the listed web hosts and platforms to decide for yourself the one that will best suit your fashion blog needs. However, you can also hire an expert to choose for you.
How To Monetize Your Fashion Blog in Nigeria
Fashion blogs have endless possibilities, whether you want to sell clothing or accessories. You can earn money with your passion for fashion or make a side income while working a full-time job. Remember that you need to be patient and persistent to gain the traffic and income you want. The following methods will help you monetize your fashion website.
Selling Your Product To Online Visitors
The first way to monetize your fashion blog is to sell your shop’s items on your blog. As a fashion blogger, you can sell items you already have in your shop directly to your readers or create an online closet that your readers can browse and buy. Refer to my article on How To Use Flutterwave Store For Your Business In Nigeria for a more detailed guard.
Selling your shop’s items on your blog will even make you know more about what your customers like the most. Depending on where you live in Nigeria, you can easily purchase your clothes and other fashion items wholesale in any popular market near you and sell them on your website.
Affiliate Marketing
Another proven strategy to monetize your fashion site is by running affiliate marketing. Affiliate marketing is the process of recommending products or services to your audience. When your readers buy those products, you get paid for your recommendation. There are thousands of fashion products on Jumia and Konga affiliates, so you can easily find ones that will suit your customer’s interests. Additionally, you can also choose to sell ad space directly to your visitors without the help of third-party websites. Both options are highly effective and require time and technical optimization for good organic traffic. It is important to note that the content should be related to your niche and customers. By focusing on the fashion trends and consistency in blogging, you can build a long-term relationship with your advertisers.
Sponsored Posts
You can use sponsored posts to promote clothing products. It is very easy to get sponsored posts these days. Many brands and manufacturers offer sponsorship opportunities for fashion bloggers. For example, if you write about clothes, you can offer backlinks to their products. Some of these brands even pay you for reviews.
Apply For Google Adsense For Your Fashion Blog
Once you have enough relevant content on your blog to engage visitors and drive more sales, you can apply for Google AdSense to monetize your fashion blog. Adsense allows you to earn money by displaying ads related to your niche on your fashion blog.
When it comes to ads display, I highly recommend Adsense because their ads are well optimized in a way that doesn’t disturb your visitors, they don’t display adult ads on your blog, and most importantly, Google will not cheat you on your earnings. For more information on how Google Adsense works, you can click here.
Conclusion
Those are the various ways to monetize your fashion blog. Depending on your focus and targeted traffic, you can choose any method that best suits your style. Once you’ve decided to succeed in this fashion blogging niche, there are no limits to how much you can earn. In addition, Blogging is a process, and it takes time to build an audience. So don’t be in haste to start expecting significant change and progress in the early stage.
In addition, you can also start using Instagram, YouTube Shorts, TikTok, and Pinterest to gain more followers and influencers to you blog.
